MISCONCEPTION #1: You should wait as long as possible before cleaning your carpet.

NO. Dirt is an abrasive like sandpaper. Every time you step on your carpet, you grind dirt into the carpet fibers. This cuts your carpet, just as if you had used a knife and causes your carpet to wear out faster. A dirty carpet will not last as long as a clean carpet. While vacuuming helps, it’s simply not enough. The longer you wait to have your carpet cleaned, the more damage you do to your carpet and the faster it wears out.

MISCONCEPTION #2: The only reason to clean carpets is to remove the dirt.

NO. As you probably know, outdoor air contains pollens, air pollution, cigarette smoke, car exhaust and hundreds of other chemicals. When you come into your home you carry those pollens, bacteria and chemicals in your hair and on your skin, clothing and shoes. Not surprising, all those chemicals and toxins wind up in your carpet. If you have allergies, asthma, emphysema, or other breathing problems, one major source of your problem could be the pollens, smoke and chemicals in your carpet.

MISCONCEPTION #3: One method of carpet cleaning is as good as another.

The dry cleaning methods which are dry foam, dry chemicals, and dry compound do not rinse your carpet in any way. Instead, they leave a dirty residue. You might say they clean your carpet only halfway. The most effective cleaning method is hot water extraction. Hot water extraction means a hot water cleaning solution under high pressure is forced into your carpet and then sucked out of your carpet. Shaw Industries, the world’s largest carpet manufacturer recommends hot water extraction as the primary method of cleaning carpets performed by an IICRC approved firm. Carpet cleaners use one of two types of hot water extraction. If they use a large unit that operates from a van or truck outside your home, it’s called truck-mount extraction. If they use a small unit that can be brought inside, it’s called portable extraction. Shaw Industries first choice is the truck-mounted unit. They recommend the small, portable unit only in areas where the truck-mounted unit won’t reach. The truck-mounted extraction cleans much better because it heats the water to a higher temperature, which breaks up the dirt, bacteria, chemicals and pollens in the carpet. Then the machine uses high suction to draw the dirt and chemicals out of your carpet. This the method Elite Carpet Care uses.

MISCONCEPTION #4: Having the right equipment is all a company needs to clean your carpets properly.

Many companies own hot-water cleaners but very few teach their employees how to use them properly. This is why it’s important that you choose your carpet cleaner carefully. The best cleaning companies are those that have been certified by the Institute of Inspection, Cleaning and Restoration, known as the IICRC. Before you choose a carpet cleaner, ask if they are a member of the IICRC.

MISCONCEPTION #5: The company that offers the lowest price is the company you should choose.

I’ve seen so many problems arise from the lowest-bid companies that I suggest you NEVER hire the company that quotes the cheapest price.

The two most common problems are:

  1. The price may not be for the services you want performed. The company may be equipped to remove only the dirt from your carpet. You may want bacteria, fungus, pollens, dust mites and tobacco residues removed as well.
  2. The price you see advertised might not be the price you pay. Many homeowners have learned that the low price they saw advertised lasted only until the carpet cleaner got into their home. Then they were pressured into paying a lot more for a variety of add-ons. (Some carpet cleaners even break the law by using illegal bait and switch tactics.)

There is a way to make sure that you get a proper job done! By reading “6 MISTAKES TO AVOID WHEN CHOOSING A CARPET CLEANER